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We’re happy to do the hard thing…later.

Back in 1999, researchers had people choose some DVDs to watch.

They were either choosing something to watch now or something to watch in a few days time.

When people chose something to watch in the future, they tended to choose earnest, highbrow movies. Schindler's List, for example.

When they were choosing something to watch that day, they opted for something more like an Adam Sandler movie.

If ever you’ve tried to change...