Blog

Three issues people are grappling with as we try to make decisions:

• Velocity - the speed at which information comes at us.
• Volume - the amount we are confronted by.
• Veracity - the truthfulness and accuracy of what is shared.

These three factors increase reliance on cognitive biases (ingrained mental short-cuts) and heuristics (rules of thumb), which means a couple of things for you and your business.

First, designing for ease and immediacy is crucial. Not just for your customers -...