The psychology of Chatbots Vs Voice assistants
Is it better to direct your customers to call you or type a response?
While customers may have a preferred method of communicating with you, that should not be your only concern.
It turns out that how they engage with you, via text or voice, may impact their satisfaction with your services.
Matching method to product type
It’s rare these days to visit a website that doesn’t have a chatbot.
While most of these conversational agents are text-based, improvements...
How to increase clicks +17%
Rounded buttons generate between 17-55% more clicks than angular buttons.
Across 8 experiments, researchers found buttons with curved or rounded edges generated significantly higher clicks than sharp edges.
Why? Rounded shapes are associated with friendliness and harmony, where sharp edges signify threats and strength.
To reduce your customer's fear of proceeding, round your buttons.
And for more ways to improve the results you get in your business, Just Do This.
Ref:...
Three things you shouldn't do if you want to influence behaviour
Three things you shouldn’t do if you want to influence behaviour.
- Make things pretty
- Normalise inaction
- Don’t ask why
Which of the three surprises you most?
If you want to know exactly what to do in your business, Just Do This.
The best thing about this ad
What’s the best thing about this ad?
Yes, they’ve included a good, clear value proposition “Let us do the house work”.
They’ve included price, which is a little unusual but clever if more people think it will be more expensive than $82.
They’ve limited their substantiation points to three – this is good too. More than that and people think you’re trying too hard.
And they’ve promised it takes 60 seconds to book online,...
Making your text messages more effective
Text messages are a big part of how organisations communicate with customers.
So you do you get them right?
Behavioural science of text message effectiveness
Not only are text messages a cost-effective tool, but there’s a significant amount of behavioural science available that proves how effective these messages can be.
In one study, the UK Behavioural Science Team were able to reduce missed medical appointments, or no-shows, by 25%.
The best performing message pointed out how much the...
