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That seems expensive.

Have you ever thought that? Have your customers?

Here’s an example.

YouTubers Trent and Allie are self-building their home in the Utah mountains. After receiving a quote for drywall (plastering), this was some of their reaction:

“It came back super high…”

“They’re trying to charge us double…”

“It doesn’t make sense…”

“So we’re in the market for some other quotes…”

It’s the reaction you’ll receive, too, if you fail to do two things.

1. First, you have to conte...