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Can I share something with you about my toilet?

It's about the buttons, which look like this...

If you wanted to use the half flush, which button would you press?

The button on the left, or the button on the right?

.....

The fact that I'm asking suggests there is a problem here, doesn't it? The correct button should be obvious.

And indeed, the button on the right, the smaller button, is for a half flush.

So why do I find myself continually pressing the larger button on the...

There is plenty of upside in applying behavioural science, but there are five pitfalls that you should know about too. 

In this video I’m going to take you through the 5 pitfalls of behavioural economics, and how to avoid them.

Pitfall #1. Thinking it only applies to customers

Behavioural economics is the study of how emotional, social and cognitive biases and heuristics impact behaviour. 

Behaviour is the operative word here, because the same forces that impact your...

You might be feeling more tired than usual at the moment.

Understandable if you are working harder than ever, but what if you aren’t?

Some of us have long expanses of unscheduled time on our hands. No more travel. No more commuting. No more gyms, dinner parties or sporting events.

Why so tired, then?

The other reason you are tired

Partly this may be due to stress and anxiety. Your body is working overtime to remained composed, with your parasympathetic nervous system trying to calm the...

It’s the “so what?” I’ve been grappling with.

The “so what?” of what I do. Of who I am.

I mean, I can tell you people are lazy, scared and overwhelmed, but to what end? What do you do with that?

My plan today is to talk you through a seemingly vapid example of a business communication and then more specifically address our Covid-19 infected world.

The worst invoice I have ever seen

When I talk about people being lazy, I mean we generally like the path of...