Influencing skills 101: Squeezing the toothpaste
When we hear about behavioural science and evolutionary psychology, it can sound daunting and, worse still, far removed from our day to day decisions and interactions. Low on relevance, high on hyperbole.
But I’m guessing you are more familiar with the tenets of behavioural science than you realise. I’m even going to guess that you hold a lot of the insights into human nature in your hand, twice, maybe three times a day.
Ahh, the humble tube of toothpaste.
If you’re up for...
Top 5 nudges to use right now
Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
https://www.briwilliams.com/about-influencing-action-course
Additional Framing resources for you: -
Dig the well before you get thirsty? Yeah, right.
“Don't wait until you’re thirsty to dig a well” implored Chinese philosopher Zhu Xi over 800 years ago.
In other words, you need to put plans in place today for things that may happen tomorrow.
But how many of us do that? How realistic is it when you are mired in the day-to-day?
Thirst drives urgency
I’ve seen variants of this quote being spruiked by futurists and strategists. Most commonly, “dig the well before you get thirsty!”
Some organisations...
The Knife Through Butter approach to behavioural influence
Let's be clear. To influence some else's behaviour means you are going to have to put some effort in.
The smart approach is to be as effort-less as possible, and that means getting clear on your behavioural objective and anticipating the likely resistance you will encounter.
That's what I explain in this 5 minute video using, what else? Butter.
