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“The form in which thoughts occur to a writer is rarely the same as the form in which they can be absorbed by the reader.”  Steven Pinker.

It’s the one quote I keep at my desk, reminding me that a logical narrative does not always result in an engaging one.

Bottom line? We need resolution near the start, not at the end.

Here’s what I mean.

I’ve noticed most of us tend to communicate in the following order: 

Problem – journey –...