Blog

At the height of the pandemic, when virtual conferences were a new thing, world leading ad agency Ogilvy invited me to speak at Nudgestock.

Nudgestock is their annual festival which brings people with an interest in behavioural science together.

So, of course, I took the opportunity to eat a sticky date pudding in front of a global audience.

Um, what?

Was it the first time a speaker had eaten live on stage?

Probably.

But I was making a point.

And it was about the fragmentation of behaviou...

What can an expert in evolutionary psychology tell us about presenting? Lots!

In this episode of Talking Talks Bri speaks with psychologist and head of Behavioural Science at Ogilvy, Sam Tatam.

We talk about why everything is selling, why gaps are essential in your presentation (leave space in the mousetrap), why you should watch yourself on mute, maximising the pixels in a virtual presentation and similarities and differences between client work and keynotes. Oh, and why Sam wants people to t...