Blog

Get free and fresh ideas every weekday

Refunds get spent like free money

 

Research confirms what you may already know to be true.

People are more likely to spend refunded money.

Let’s say you return a $100 jacket. According to Yu, Cryder and LeBoeuf (2024)  you are more likely to spend that $100 refund on a discretionary purchase than if you’d received the same amount as either income, an unexpected windfall or even a tax refund.

That’s because the money has already been designated as ‘spent’.

It feels like free money...

Continue Reading...
Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available