Wrapping paper
Apr 25, 2024
Very young kids are just as happy with the wrapping paper as they are the present.
Sometimes with customers, we think it’s about the present but it’s really the wrapping.
Because the present can’t ever really live up to expectations. Software has bugs. Training has flat spots. Clothes wrinkle.
But how people feel about us?
That lives on.
See: Influencing Action
