It will never be easier
Your job will never be as easy as it is today.
I’m not talking about AI and other technologies.
I’m talking about hindsight.
You’ll look back and think life was easy.
Because things will only get more chaotic, more complex and more compressed.
If that thought exhausts you, there’s no better time than now to learn how humans are wired to make decisions, because that’s something that won’t change.
What defines professional value
Famously, the microwave was meant to save us hours of labour. Before that, washing machines.
But guess what? Abhorring a vacuum, our time was filled.
Right now, the technology promising to save us hours is AI.
Lawyers, accountants, marketers, we can outsource our transactional work. And we are.
But what then?
Why will people want to work with you instead of AI?
What makes you different? Valuable?
People skills.
Your ability to engage, persuade, refuse, refute.
Imagine if instead of...
