The unchangeable core of marketing
Aug 06, 2024
A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%.
How?
If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.
In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.
If you are curious about what else I covered, marketing news site B&T have just...
