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How should you communicate options to your customer?

Should you reveal them one at a time, like a waiter explains the specials of the day, or all at once, like you get on a menu?

This is the difference between sequential and simultaneous formats.

Job interviews, meetings, pitches and tender processes tend to be sequential scenarios, whereas product displays in-store or online are more commonly simultaneous. 

Neither format is good or bad, but each requires you to think about how...