Why we stick with things too long (Focus on the sunk cost fallacy)
Oct 12, 2022
I was watching the popular TV series Lego Masters, and something one of the contestants said really got my attention.
Welcome to Focus On, a focus on a specific topic, business or issue for the month.
So what did she say that captured my attention?
“I’m just terrified I have spent this time building something that now won’t be used. I don’t want that to be wasted building time”.
This is the “sunk cost fallacy” - the predicament we find ourselves in...
