Never show the shark
Never show the shark.
When creating Jaws, director Steven Spielberg faced massive problems with the robotic shark.
It looked stupid. It kept breaking down.
So what did he do?
He changed the film’s point of view.
Instead of seeing the shark, the audience sees what the shark sees: the next unsuspecting victim.
This made the movie all the more menacing, and changed the way horror films are shot.
Hence, “never show the shark”.
In your work, it’s the opposite.
...
Tomatoes
When you eat a tomato from the supermarket it is unremarkable.Tasteless. Watery.
When you eat a homegrown tomato, it is vibrant. Sweet. Juicy.
It adds something to your day.
Guess which tomato most AI generated content reminds me of?
It takes more effort to grow your own, but goodness, what a payoff!
The future of work may be AI. Your future worth is not.
If you want to differentiate yourself and create real and sustainable value, you need to grow it yourself.
