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A TikToker recently posted her displeasure at price ticketing in a grocery store. The deal was “any 2 for $11”, but thanks to the format of the price ticketing, at a glance it looked like $11 was the price per item.

While I wholeheartedly agree, that’s not the only mistake the retailer made, because according to new research, they could have sold more had the price been $12 rather than $11. Here’s why.

Price divisibility

Bundle offers are a common...