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I often talk about the need to minimise effort if we want behaviour to happen. The easier something is to do, the smaller the payoff for bothering needs to be.

But.

Sometimes we need to do hard things. We want to do hard things.

There’s the thrill of riding a roller coaster, the relief of passing exams and the satisfaction of climbing a mountain. The adrenaline of presenting your ideas to a crowded room.

In these cases, making the hard thing easy would negate its worth. 

No...