Ego might be a dirty word, but it’s also a mighty strong sales technique.
Here’s how I fell for it.
Academia, a website housing academic papers across a broad range of fields and journals, sent me this tantalising email.
Game on! Let’s see who’s talking about me!
To access my mentions, I needed to subscribe to their Premium service, which I could do by joining a $1 trial.
So far, so good. I’m one click away from seeing who thinks I’m clever....
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