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The Rule of 100 will change how you discount forever.

Here’s how it works.

For discounts on products that are less than $100, promote your discount as a percentage off.

• For example, if your product is $20, promote 25% off rather than $5 off.

For discounts on products above $100, use the dollar amount rather than the percentage.

• So, if your product is $1000, it’s better to say they get $250 off rather than 25%.

The rule of 100 works thanks to how we perceive numbers.

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