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Any pathway looks smooth from a distance. Yet, as you walk along it, bumps and cracks appear at your feet.

This phenomenon mirrors our perception of time:

• The future and past appear abstract, blurry, and smooth due to their distance.
• The present is concrete, with details—both good and bad—in high definition.

👉 This insight can inform how you communicate with customers and colleagues:

1. For future events:

   - Use abstract language to describe long-term plans.

   - Example: When in...