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Everyone has a toothbrush and no one wants to use someone else’s.

Just like ideas 💡.

It’s a major issue within organisations.

See if this sounds familiar.

You gather for an ‘all in’ brainstorming session.

Flip charts. Post-It Notes. Textas.

There’s a flurry of ideas.

You’re given a bit of time to flesh out your best idea and then, standing before your peers, present your work.

People nod along and say good things. 

Meanwhile, what they’re really thinking about is their upcoming prese...