Blog

Have you ever experienced that bittersweet feeling when you are watching a TV series or reading a book you love?

You don’t want it to end but you also can’t wait to see how it does.

Our customers experience this too.

It’s called the One-Away Mere Completion effect.  In short, people feel most engaged in something just before they complete it.

This is exciting, because it tells us two things:

1 Pay attention to what completion means. For example, would buying this...