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Push vs pull persuasion

 

When I worked at White Pages, a new leadership team from the US was temporarily installed to reignite the Australian business.

Every few months we gathered for an all company meeting, 500+ of us sitting in a theatre to hear our Chief Strategy Officer share plans and progress.

Let me tell you, this leader was big on applause. So big that she constantly paused to prompt round after round of noisy affirmation.

As a result, these meetings got longer and longer. 

And longer.

In fact,...

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