Sticky date pudding
At the height of the pandemic, when virtual conferences were a new thing, world leading ad agency Ogilvy invited me to speak at Nudgestock.
Nudgestock is their annual festival which brings people with an interest in behavioural science together.
So, of course, I took the opportunity to eat a sticky date pudding in front of a global audience.
Um, what?
Was it the first time a speaker had eaten live on stage?
Probably.
But I was making a point.
And it was about the fragmentation of...
A load of BS
One of my favourite podcasts is A Load of BS, in which Daniel Ross talks with people within and adjacent to behavioural science community.
By adjacent, I mean Monty Python's John Cleese, for example, talking about creativity, and Dr Dimitri Xygalatas on rituals like body piercing and Nazi parades.
He's also interviewed advertising luminaries like Dave Trott and Sir Martin Sorrell, and behavioural science experts like Nir Eyal, Dilip Soman and Nina Mazar.
So I was rapt to be invited onto his...
Talking Talks: Persuasive presentations, with Troy Andrews
How to make your presentation persuasive? And what are the ethical considerations of doing so?
In this episode of Talking Talks behavioural expert Bri Williams speaks with Troy Andrews, founder of presentationpersuasion.com.
We talk about why logically sequencing content isn't persuasive, why outcome is the first place to start, how storytelling is 22x more memorable than facts alone and how Troy's knowledge of craft beer helped win him a client.
Shownotes:
- Troy's website: ...
Top 5 nudges to use right now
Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
https://www.briwilliams.com/about-influencing-action-course
Additional Framing resources for you: -
Nudgestock Global 2020
I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.
What now?
- Read a quick overview of my Behaviour Change Model here.
- Clarify your very own behavioural challenge with my free Behavioural Analysis tool.
- Get behavioural tips and ideas by subscribing...
