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There’s some phrasing we’ve got to stop using because it undermines the point we're trying to make.

See if you can spot the problem:

• “I can’t recommend this paper enough”
• “I would not hesitate to recommend…”
• “Couldn’t recommend anyone more for this”

Do you see it?

Can’t, wouldn’t, couldn’t.

When we start praise with a negative, that’s what people hear.

Instead, when offering praise use:

"I...