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It’s easy to be patient when you have a lot of time.
It’s easy to be generous when there’s nothing on the line.
It’s easy to pick up rubbish when you know a bin’s nearby.
It’s easy to follow others without really knowing why.
It’s harder to stand up and out, and risk attracting hate.
It’s harder to define yourself and not believe in fate.
It’s harder to say less, not more. To listen, and really hear.
It’s harder to put down your arms, and love the ones you fear.
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It's natural to b...
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Examples of mental accounting don’t get better than this:
“Me at the airport at 6am after eating my $30 meal, drinking my $12 water, and spending $80 on an Uber…all because I booked a 6am flight to save $50”.
What is mental accounting? Our tendency to weight money differently according to where it’s come from and where it’s going.
The $50 he saved was a win for the “paying for my flight” mental account.
But the money spent getting to the airport and feeding himself? Completely different...
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