How to get a customer to proceed
Jun 06, 2024
Customer not interested in proceeding?
When persuading customers, your work is less about moving them TOWARDS something, and more about getting them to MOVE AWAY from something else.
To get someone to buy, for example, we need to move them away from not having the product at all or using a competitor’s.
That means not only talking up the benefits of our product - but planting the seed that they’ll be worse off if they don’t proceed. That they’ll be going...
