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Does the world really need another behavioural framework? 

I wrestled with this as I developed and shared my model for behaviour change.

How is it different? Why should people bother? 

And the thought came screaming back as I presented at Nudgestock a few weeks ago. A lot of concepts and approaches were thrown around over 14 hours. It was overwhelming. 

So here's what I thought I'd do.

First, sketch a landscape of the more commonly known behavioural...