The unchangeable core of marketing
A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%.
How?
If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.
In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.
If you are curious about what else I covered, marketing news site B&T have just...
Stop being undermined
No one questioned me.
When I worked in finance, no one questioned my accounts.
People didn’t interject with opinions about how to reconcile a ledger – I had the authority of accounting standards and regulations.
When I worked in HR, and later marketing, all kinds of people had an opinion. Usually unsolicited.
Because ‘soft skills’ professions have a barrier to entry problem.
It’s too low.
The skills required to do the job well are hidden...
