A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%. 

How?

If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.

In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.

If you are curious about what else I covered, marketing news site B&T have just recapped highlights from m...

No one questioned me.

When I worked in finance, no one questioned my accounts. 

People didn’t interject with opinions about how to reconcile a ledger – I had the authority of accounting standards and regulations. 

When I worked in HR, and later marketing, all kinds of people had an opinion. Usually unsolicited.

Because ‘soft skills’ professions have a barrier to entry problem.

It’s too low.

The skills required to do the job well are hidden from view so stakeholders think their perspe...