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Without doubt, the problem I spend most time on with clients is how to overcome customer, staff and supplier apathy.

What to do when people just can't be bothered? How do you make them care? Do you need to?

So I've recorded what I call my "Lily Pad lesson" for you, in which I cover four ways to address apathy:
1.Motivate them -> but this is problematic
2.Reward their short-term bias
3. Use the "move away from" approach
4. Shape the environment -> the best in my experience