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When real estate legend Barbara Corcoran advertised for new staff in the competitive New York market, she wrote three simple words.

“One empty desk”.

Not only did this differentiate hers from the pages of ads seeking “sales person”, it hit a major psychological button.

Scarcity.

 In a world of content abundance and scant attention, how can you make what you do, who you are, scarce?

Learn more about how to influence action using behavioural techniques.