Everyone's an outsider
You were supposed to want the white picket fence.
To wear the uniform.
And take the corner office.
A TV ad for Lexus is a nice illustration of what to do when you are a Challenger brand: appeal to the outsider.
But isn’t everyone an outsider?
When it comes to influencing people, we can:
- Show what others are doing, which can make people more inclined to follow. Think of ‘best seller’ book lists and ‘most popular’ product options; or
- Signal how you,...
How seating impacts decisions
Did you know where people sit can have an impact on whether they’ll agree with you?
If you want to improve the chances of consensus, arrange chairs in a circular formation.
If you instead want people to retain their independence, set the chairs in an angular formation.
The difference is how the environment cues decision-making.
According to 2017 research, in a circular formation, our need for belonging is cued, so we’re more likely to be consensus driven.
In an angular...
