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What is your customer really asking for?

Customers often use “how” questions to find you,  like “how to increase sales” or “How to improve conversion?”

But not all “how” questions are alike. 

In fact, there are two types of “hows”.

If you’re answering the wrong type of how, you won’t capture their attention.

The first type of “how” question is procedural.

Questions like “how...