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Spend $70 to get $13,000. Sounds good, right?

But that’s not what property owners are doing.

In a study of the real estate market, researchers compared results from sellers who ran a free listing on a property site to those who upgraded to a paid listing for $70.

Overwhelmingly, 95% of sellers preferred the free listing service.

However:

“the premium service increased the chance of selling the property by 10% to 18% daily, increased the number of clicks on the ad by 117% to...