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How do you know when to walk away?

Let’s say you are trying to crowdsource funding for a new product using a platform like Kickstarter to attract and secure investors.

It’s a nervous wait, and if fundraising doesn’t go to plan, there are two paths to follow.

You can let things run their course, deciding not to invest more resources into the process, or you can make changes to the product to try to capture new interest.

But what factors influence that decision?...