The science of effective Lead Magnets
Should you require people to provide an email so they can download a brochure from your website?
In this video behavioural expert Bri Williams shares the pros and cons for requiring an email from your customer, and how to do it well.
More about Just Do This: www.briwilliams.com/about-just-do-this
Effective emails
We waste a lot of time writing emails that get ignored, or worse, provoke an unintended response.
So here's how to write emails that work:
First ask, is the news you are sharing with your customer good news or bad news for them?
If it is good news, the tone can be upbeat and positive. If it is bad news, you’ll need to tread more carefully.
Then ask, what do you want them to do as a result of reading your email? Do you want them to do something (action required) or do nothing (no action...
Influencing people to give a "crap"
Who Gives a Crap is a fast growing, direct-to-consumer social enterprise in the toilet paper business.
For my Just Do This members last month, I did a deep dive into five techniques they use to influence customer behaviour.
So you can sample Just Do This content, I've decided to share this video with you.
In it I cover:
- Onboarding email messages
- How they build customer confidence
- What sender address and subject lines they use
- How...
