Which digit do you want people to focus on?
Nov 11, 2021
Ending your price with “9” is a tidbit of pricing psychology that has entrenched itself in business folklore.
Why? Because $1999 seems better than $2000, and $12.99 better than $13.
But why does it seem better?
It may have a lot to do with the direction the digit is pointing. You see, 9 points to the left, as does 1, 2, 3, 4 and 7.
5 and 6 are right-facing whereas 0 and 8 are centered.
This digit-directionality (Coulter, 2007) is yet another consideration when it...
