Don't do this
Aug 31, 2023
When it comes to influencing behaviour of customers and colleagues, there are a lot of things you can do. But thereā€™s also a lot of things you shouldnā€™t do.
Ā
1. Donā€™t make things pretty, make them effective
Too many businesses prioritise aesthetic over efficacy.
For example, websites with call-to-action buttons that match their brand. I get it! Brand guidelines are important. We want our businesses to look well considered and professional.
The problem when everything matches is that nothing ...
