What they're really asking for
Jul 24, 2024
We make a mistake when we think data will do the heavy lifting.
That facts will convince someone to do something.
It’s better to think of data as currency. It’s not the data points themselves that matter, it’s the meaning ascribed.
So when a stakeholder asks you for data, what they’re most likely seeking is justification.
That's what you need to help them do.
