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The more you learn about behavioural techniques, the more you'll see how businesses are trying to influence you.

Sometimes they do it poorly, sometimes they do it well.

If you're reading this, I expect you are in a business wanting to do it well?

So let's dive into a couple of examples that caught my eye recently.

What Greg got wrong

Here's a LinkedIn invitation I recently received from Greg.

What did Greg get wrong?

A couple of things.

I liked that Greg mentioned what type of...