How to increase clicks +17%
Rounded buttons generate between 17-55% more clicks than angular buttons.
Across 8 experiments, researchers found buttons with curved or rounded edges generated significantly higher clicks than sharp edges.
Why? Rounded shapes are associated with friendliness and harmony, where sharp edges signify threats and strength.
To reduce your customer's fear of proceeding, round your buttons.
And for more ways to improve the results you get in your business, Just Do This.
Ref:...
The best thing about this ad
What’s the best thing about this ad?
Yes, they’ve included a good, clear value proposition “Let us do the house work”.
They’ve included price, which is a little unusual but clever if more people think it will be more expensive than $82.
They’ve limited their substantiation points to three – this is good too. More than that and people think you’re trying too hard.
And they’ve promised it takes 60 seconds to book online,...
Don't do this
When it comes to influencing behaviour of customers and colleagues, there are a lot of things you can do. But there’s also a lot of things you shouldn’t do.
1. Don’t make things pretty, make them effective
Too many businesses prioritise aesthetic over efficacy.
For example, websites with call-to-action buttons that match their brand. I get it! Brand guidelines are important. We want our businesses to look well considered and professional.
The problem when everything...
