Give it to him, Joe
I still remember the story my year 10 legal studies teacher told of two young thieves running away from the police in pursuit.
One was armed with a gun, and when cornered, his colleague gave the following instruction:
“Give it to him, Joe”.
The case hinged on the intonation of that sentence.
“Give it to him Joe” could mean “surrender the gun to the officer, Joe”.
Or it could mean, “shoot him, Joe”.
It sticks in my memory because life is...
Pricing is like a puffer jacket
I’ll never forget visiting Brisbane in winter.
As a Melburnian I packed light, shedding layers as the northern sun warmed my bones.
Around me, locals swarmed, clutching coffees and swathed in puffer jackets.
When you’re used to 12 degrees, 19 degrees feels warm.
When you’re used to 25 degrees, it doesn’t.
Our experience of temperature is relative.
So is pricing.
Things are only expensive or cheap depending on context.
Repairing my heater for $250 is...
