How to get customers to buy more of your range
May 22, 2024
If you’d like to get customers to buy more from you, here’s an idea.
Make use of the Completeness Bias - our desire to complete something once we’ve started.
Like a jigsaw puzzle, for example.
An Italian vineyard was able to sell more across its range by matching wines to 5 stages of a dinner party.
But the best bit?
They represented these stages as a jigsaw puzzle that needed to be completed.
This DOUBLED their sales. Instead of 4 out of every 10 customers...
