How to get customers to buy more of your range
May 22, 2024
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If youā€™d like to get customers to buy more from you, hereā€™s an idea.
Make use of the Completeness Bias - our desire to complete something once weā€™ve started.
Like a jigsaw puzzle, for example.
An Italian vineyard was able to sell more across its range by matching wines to 5 stages of a dinner party.
But the best bit?Ā
They represented these stages as a jigsaw puzzle that needed to be completed.
This DOUBLED their sales. Instead of 4 out of every 10 customers buying multiple products, 8 ...
