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The easiest way to endure an ice bath is to stay still.

A thermal layer forms, protecting you from the cold.

But the lack of movement becomes a problem the longer you stay in because you aren’t circulating blood as well to your extremities.

In business we might feel fine in our thermal layer. Comfortable even.

  But this is a long game. You’ve got to keep moving.

To disrupt the status quo and keep your business moving, see how to influence action.