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What’s the best thing about this ad? 

Yes, they’ve included a good, clear value proposition “Let us do the house work”.

They’ve included price, which is a little unusual but clever if more people think it will be more expensive than $82.

They’ve limited their substantiation points to three – this is good too. More than that and people think you’re trying too hard.

And they’ve promised it takes 60 seconds to book online, reducing perceived effort.

But the best thing? 

 The call to acti...