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What’s the best thing about this ad? 

Yes, they’ve included a good, clear value proposition “Let us do the house work”.

They’ve included price, which is a little unusual but clever if more people think it will be more expensive than $82.

They’ve limited their substantiation points to three – this is good too. More than that and people think you’re trying too hard.

And they’ve promised it takes 60 seconds to book online,...