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When you light one candle on a birthday cake, your task is straightforward .

You have plenty of time before the match goes out and it’s easy for the recipient to blow out, too.

When you light 10 candles, things are more difficult. You have to avoid being singed by the match as well as the forest of candles.

Your recipient has more of a task, as well. Big breath to get it done.

 When we share an idea, either in person or in writing, we tend to approach it like lighting 10...