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Optimising customer reviews means paying attention to how people express themselves, not just what they express.

It's not only how many stars a customer gives you that can make a difference, it's whether they use past or present tense to describe their experience.

Access Just Do This: www.briwilliams.com/about-just-do-this

Convincing your boss to do something differently is one of the biggest frustrations people have. 

It’s not just your boss, of course. It could be any colleague whose support you need. 

So let’s walk through an example that I’ve shared with many of my clients.

How to convince your boss

Start with unifying language, tethering their objectives to yours.

“As you know, our task/objective is to get people to…”  

We’re using...

Do you have an 'um-ing' habit?

Perhaps you equivocate a lot, like saying something 'might' work rather than it 'will' work?

If you do, is this turning your customers and colleagues off?

In sample video from my online membership program, Just Do This, I share how these hedges and utterances impact how people perceive you.

And guess what? The news isn't all bad!

Hear me explain:

- The two types of hedges, and how to combine them to sound more persuasive; and

- How um-ing can actually help,...

I’ve been going deep on language lately 

Knowing what to say and how to say it.

Partly because I’ve created a “scripting tool” for my Just Do This members, where I’ve written sample scripts for everything from getting past the gatekeeper and dealing with time wasters, to fielding complaints and chasing late payers. 

Partly because I’ve been creating my “Dealing with D!ckheads” webinar (recording exclusively available to...

In this episode of Talking Talks Bri speaks with Dr. Louise Mahler.

We talk about why leaders are disinterested in circus performers, the perils of being your "authentic self", the need to focus on your identity as a speaker, how to use humour strategically, not changing your topics and her Koosh ball approach.

Shownotes:

- View Louise in action: https://louisemahler.com.au/

- Louise's YouTube channel: https://www.youtube.com/c/LouisemahlerAu/featured

- Music by ...