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Magnitude Representation is a grand name for one of my favourite bits of numbers psychology.

When it is represented with more characters, we process a number as larger.

I don't only mean only 3,000,000 vs. 3,000. These are different values.

I mean when the same value is represented differently, like 3,000.00 vs. 3k

You can see the difference in this bank's ad campaign.

On the left, how they displayed the cashback offer in year one.

On the right, the same promo in year two, but see how...