Blog

The field of behavioural economics has been knocked around a couple of times over the past week or so..

Perhaps most significantly, news broke of a research study on fraud being found to have used fraudulent data. Yes, painfully ironic.

The 2012 study by Shu, Mazar, Gino, Ariely and Bazerman found getting people to sign their name at the top of a form rather than the end increased the likelihood they’d complete the form honestly.

Such an interesting finding doesn’t stay quiet for...

My Top 5 TED talks on behaviour change, including key take outs.