Horrified.
That’s how I felt after watching an Apple TV ad spruiking its AI (Apple Intelligence) for emails.
It’s a business lunch with a writer meeting to discuss a pitch she’d emailed actor Bella Ramsey.
Bella, who obviously hasn’t read the email, quickly reaches for her phone and reads the AI generated summary of it, helping her feign knowledge of the project.
She lies, effectively.
The writer gets excited and says “Great, I’ll tell them...
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